Video description
Using Google AdWords and AdSensebrings you over 75 video tutorials and audio sidebars detailing everything from AdSense for mobile content and determining your AdWords budget to creating effective ads and choosing the right keywords. Watching these media elements is the fastest way to get started as either an ad host or an advertiser. Topics covered include making money with AdSense, affiliate advertising, performance monitoring, increasing AdSense revenue, using the Traffic Simulator tool, advertising on YouTube, and much, much more!
Table of contents
- Chapter 1: How Pay-Per-Click Advertising Works
- Chapter 2: Making Money from Your Website with AdSense
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Chapter 3: Adding AdSense for Content to Your Website
- SHOW ME Media 3.1—A video about how to sign up for AdSense 00:01:46
- SHOW ME Media 3.2—A video about how to place ads on my website 00:02:46
- SHOW ME Media 3.3—A video about the differences in text ad types 00:01:49
- TELL ME MORE Media 3.4—A discussion about choosing ad sizes 00:01:47
- SHOW ME Media 3.5—A video about the differences between types of image ads 00:01:28
- SHOW ME Media 3.6—A video about the different types of video ads 00:00:45
- SHOW ME Media 3.7—A video about the different types of link units 00:01:04
- SHOW ME Media 3.8—A video about how to block different types of ads 00:00:48
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Chapter 4: Adding Google AdSense for Search to Your Website
- SHOW ME Media 4.1—A video about how AdSense for Search works 00:01:04
- TELL ME MORE Media 4.2—A discussion about why Google AdSense for Search makes sense for your site 00:01:23
- SHOW ME Media 4.3—A video about how to add a search box to my site 00:03:44
- SHOW ME Media 4.4—A video about how to have search results shown on your site 00:01:04
- Chapter 5: Adding AdSense for Feeds to Your Blog
- Chapter 6: Using AdSense for Mobile Content
- Chapter 7: Using AdSense for Domains
- Chapter 8: Earning Sales Commissions from the Google Affiliate Network
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Chapter 9: Monitoring Your AdSense Performance
- SHOW ME Media 9.1—A video about how to display overview information 00:01:18
- SHOW ME Media 9.2—A video about how to create quick reports 00:01:09
- SHOW ME Media 9.3—A video about how to create custom AdSense reports 00:01:14
- TELL ME MORE Media 9.4—A discussion about web analytics 00:02:09
- SHOW ME Media 9.5—A video about how to view AdSense information in Google Analytics 00:02:23
- Chapter 10: Ten Tips for Increasing Your AdSense Revenue
- Chapter 11: Creating an Online Advertising Plan and Determining Your AdWords Budget
- Chapter 12: Creating Your AdWords Account
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Chapter 13: Creating Your First AdWords Campaign
- SHOW ME Media 13.1—A video about AdWords account structure 00:01:43
- TELL ME MORE Media 13.2—A discussion about demographics 00:02:08
- SHOW ME Media 13.3—A video about how to launch a campaign 00:03:04
- SHOW ME Media 13.4—A video about how to set up conversion tracking 00:01:42
- SHOW ME Media 13.5—A video about how to navigate the tabs of the AdWords site 00:02:25
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Chapter 14: Creating Effective Ads
- SHOW ME Media 14.1—A video about how to create an ad group and ads 00:01:29
- TELL ME MORE Media 14.2—A discussion about what type of ad should you create? 00:02:08
- SHOW ME Media 14.3—A video about how to create an image ad 00:01:04
- SHOW ME Media 14.4—A video about how to create an animated image ad 00:02:08
- SHOW ME Media 14.5—A video about how to create mobile ads 00:01:17
- SHOW ME Media 14.6—A video about how to write effective text ads 00:04:10
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Chapter 15: Bidding the Right Price
- SHOW ME Media 15.1—A video about the difference between manual and automatic bidding 00:01:58
- SHOW ME Media 15.2—A video about how to use the Traffic Simulator tool 00:01:00
- SHOW ME Media 15.3—A video about bidding strategies 00:02:59
- TELL ME MORE Media 15.4—A discussion about what’s the best bidding strategy? 00:02:24
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Chapter 16: Choosing the Right Keywords
- TELL ME MORE Media 16.1—A discussion about keywords 00:01:59
- SHOW ME Media 16.2—A video about how to use Google’s Keyword Tool 00:01:30
- SHOW ME Media 16.3—A video about how to use the Search-Based Keyword Tool 00:01:09
- SHOW ME Media 16.4—A video about keyword matching 00:03:03
- SSHOW ME Media 16.5—A video about how to diagnose keyword problems 00:01:34
- Chapter 17: Maximizing Conversion with a Custom Landing Page
- Chapter 18: Combining PPC Advertising with Search Engine Marketing
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Chapter 19: Advertising on YouTube
- TELL ME MORE Media 19.1—A discussion about promoting on YouTube 00:02:38
- SHOW ME Media 19.2—A video about how to upload video to YouTube 00:01:20
- SHOW ME Media 19.3—A video about how to promote my videos on YouTube 00:02:24
- SHOW ME Media 19.4—A video about how to create a promoted videos campaign 00:02:13
- SHOW ME Media 19.5—A video about how to track the performance of promoted videos 00:01:06
- SHOW ME Media 19.6—A video about how to use AdWords to track video performance 00:01:21
- Chapter 20: Monitoring Your Campaign’s Performance
- Chapter 21: Dealing with Click Fraud
- Chapter 22: Ten Tips for Improving Your AdWords Performance
Product information
- Title: Using Google AdWords and AdSense
- Author(s):
- Release date: June 2010
- Publisher(s): Pearson
- ISBN: 9780132378055
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