Using Google AdWords and AdSense

Using Google AdWords and AdSense

Released June 2010
Publisher(s): Pearson
ISBN: 9780132378055

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Video description

Using Google AdWords and AdSensebrings you over 75 video tutorials and audio sidebars detailing everything from AdSense for mobile content and determining your AdWords budget to creating effective ads and choosing the right keywords. Watching these media elements is the fastest way to get started as either an ad host or an advertiser. Topics covered include making money with AdSense, affiliate advertising, performance monitoring, increasing AdSense revenue, using the Traffic Simulator tool, advertising on YouTube, and much, much more!

Table of contents

  1. Chapter 1: How Pay-Per-Click Advertising Works
    1. TELL ME MORE Media 1.1—A discussion about online advertising 00:02:55
    2. SHOW ME Media 1.2—A video about how PPC advertising works 00:02:26
  2. Chapter 2: Making Money from Your Website with AdSense
    1. SHOW ME Media 2.1—A video about how each of the AdSense programs works 00:02:14
    2. TELL ME MORE Media 2.2—A discussion about making money with AdSense 00:02:41
  3. Chapter 3: Adding AdSense for Content to Your Website
    1. SHOW ME Media 3.1—A video about how to sign up for AdSense 00:01:46
    2. SHOW ME Media 3.2—A video about how to place ads on my website 00:02:46
    3. SHOW ME Media 3.3—A video about the differences in text ad types 00:01:49
    4. TELL ME MORE Media 3.4—A discussion about choosing ad sizes 00:01:47
    5. SHOW ME Media 3.5—A video about the differences between types of image ads 00:01:28
    6. SHOW ME Media 3.6—A video about the different types of video ads 00:00:45
    7. SHOW ME Media 3.7—A video about the different types of link units 00:01:04
    8. SHOW ME Media 3.8—A video about how to block different types of ads 00:00:48
  4. Chapter 4: Adding Google AdSense for Search to Your Website
    1. SHOW ME Media 4.1—A video about how AdSense for Search works 00:01:04
    2. TELL ME MORE Media 4.2—A discussion about why Google AdSense for Search makes sense for your site 00:01:23
    3. SHOW ME Media 4.3—A video about how to add a search box to my site 00:03:44
    4. SHOW ME Media 4.4—A video about how to have search results shown on your site 00:01:04
  5. Chapter 5: Adding AdSense for Feeds to Your Blog
    1. TELL ME MORE Media 5.1—A discussion about blogs 00:02:28
    2. SHOW ME Media 5.2—A video about how to activate AdSense 00:00:52
    3. SHOW ME Media 5.3—A video about how to place ads on my blog 00:01:16
    4. SHOW ME Media 5.4—A video about how to add advertising to my site feeds 00:01:22
  6. Chapter 6: Using AdSense for Mobile Content
    1. TELL ME MORE Media 6.1—A discussion about the mobile web 00:02:25
    2. SHOW ME Media 6.2—A video about how AdSense for mobile content works 00:01:12
    3. SHOW ME Media 6.3—A video about how to place AdSense ads on mobile pages 00:01:36
  7. Chapter 7: Using AdSense for Domains
    1. TELL ME MORE Media 7.1—A discussion about domain parking 00:03:41
    2. SHOW ME Media 7.2—A video about how AdSense for domains work 00:01:34
    3. SHOW ME Media 7.3—A video about who uses AdSense for domains? 00:02:22
    4. SHOW ME Media 7.4—Another video about AdSense for domains 00:01:09
  8. Chapter 8: Earning Sales Commissions from the Google Affiliate Network
    1. TELL ME MORE Media 8.1—A discussion about affiliate advertising 00:02:06
    2. SHOW ME Media 8.2—A video about how to apply for advertiser programs 00:01:01
    3. SHOW ME Media 8.3—A video about activating affiliate network ads 00:01:04
  9. Chapter 9: Monitoring Your AdSense Performance
    1. SHOW ME Media 9.1—A video about how to display overview information 00:01:18
    2. SHOW ME Media 9.2—A video about how to create quick reports 00:01:09
    3. SHOW ME Media 9.3—A video about how to create custom AdSense reports 00:01:14
    4. TELL ME MORE Media 9.4—A discussion about web analytics 00:02:09
    5. SHOW ME Media 9.5—A video about how to view AdSense information in Google Analytics 00:02:23
  10. Chapter 10: Ten Tips for Increasing Your AdSense Revenue
    1. SHOW ME Media 10.1—A video about tips for increasing AdSense revenue 00:05:53
    2. TELL ME MORE Media 10.2—A discussion about site integrity versus AdSense revenue 00:02:53
    3. SHOW ME Media 10.3—A video about how to choose the best ad positioning 00:01:08
  11. Chapter 11: Creating an Online Advertising Plan and Determining Your AdWords Budget
    1. SHOW ME Media 11.1—A video about how AdWords works 00:01:56
    2. TELL ME MORE Media 11.2—A discussion about how Google makes money 00:03:38
    3. SHOW ME Media 11.3—A video about how to get started developing an online marketing plan 00:03:14
  12. Chapter 12: Creating Your AdWords Account
    1. TELL ME MORE Media 12.1—A discussion about why you should advertise your website 00:01:14
    2. SHOW ME Media 12.2—A video about how to sign up for AdWords 00:01:25
    3. SHOW ME Media 12.3—A video about the AdWords site 00:02:49
  13. Chapter 13: Creating Your First AdWords Campaign
    1. SHOW ME Media 13.1—A video about AdWords account structure 00:01:43
    2. TELL ME MORE Media 13.2—A discussion about demographics 00:02:08
    3. SHOW ME Media 13.3—A video about how to launch a campaign 00:03:04
    4. SHOW ME Media 13.4—A video about how to set up conversion tracking 00:01:42
    5. SHOW ME Media 13.5—A video about how to navigate the tabs of the AdWords site 00:02:25
  14. Chapter 14: Creating Effective Ads
    1. SHOW ME Media 14.1—A video about how to create an ad group and ads 00:01:29
    2. TELL ME MORE Media 14.2—A discussion about what type of ad should you create? 00:02:08
    3. SHOW ME Media 14.3—A video about how to create an image ad 00:01:04
    4. SHOW ME Media 14.4—A video about how to create an animated image ad 00:02:08
    5. SHOW ME Media 14.5—A video about how to create mobile ads 00:01:17
    6. SHOW ME Media 14.6—A video about how to write effective text ads 00:04:10
  15. Chapter 15: Bidding the Right Price
    1. SHOW ME Media 15.1—A video about the difference between manual and automatic bidding 00:01:58
    2. SHOW ME Media 15.2—A video about how to use the Traffic Simulator tool 00:01:00
    3. SHOW ME Media 15.3—A video about bidding strategies 00:02:59
    4. TELL ME MORE Media 15.4—A discussion about what’s the best bidding strategy? 00:02:24
  16. Chapter 16: Choosing the Right Keywords
    1. TELL ME MORE Media 16.1—A discussion about keywords 00:01:59
    2. SHOW ME Media 16.2—A video about how to use Google’s Keyword Tool 00:01:30
    3. SHOW ME Media 16.3—A video about how to use the Search-Based Keyword Tool 00:01:09
    4. SHOW ME Media 16.4—A video about keyword matching 00:03:03
    5. SSHOW ME Media 16.5—A video about how to diagnose keyword problems 00:01:34
  17. Chapter 17: Maximizing Conversion with a Custom Landing Page
    1. TELL ME MORE Media 17.1—A discussion about landing pages 00:02:11
    2. SHOW ME Media 17.2—A video about how to create an effective landing page 00:04:28
    3. SHOW ME Media 17.3—A video about how landing and display pages differ 00:00:37
  18. Chapter 18: Combining PPC Advertising with Search Engine Marketing
    1. TELL ME MORE Media 18.1—A discussion about search engine marketing 00:02:34
    2. SHOW ME Media 18.2—A video about search engine optimization 00:04:48
  19. Chapter 19: Advertising on YouTube
    1. TELL ME MORE Media 19.1—A discussion about promoting on YouTube 00:02:38
    2. SHOW ME Media 19.2—A video about how to upload video to YouTube 00:01:20
    3. SHOW ME Media 19.3—A video about how to promote my videos on YouTube 00:02:24
    4. SHOW ME Media 19.4—A video about how to create a promoted videos campaign 00:02:13
    5. SHOW ME Media 19.5—A video about how to track the performance of promoted videos 00:01:06
    6. SHOW ME Media 19.6—A video about how to use AdWords to track video performance 00:01:21
  20. Chapter 20: Monitoring Your Campaign’s Performance
    1. SHOW ME Media 20.1—A video about how to monitor AdWords data 00:02:04
    2. SHOW ME Media 20.2—A video about how to generate AdWords reports 00:02:40
    3. SHOW ME Media 20.3—A video about how to analyze AdWords data 00:03:16
    4. TELL ME MORE Media 20.4—A discussion about key metrics 00:03:08
  21. Chapter 21: Dealing with Click Fraud
    1. SHOW ME Media 21.1—A video about click fraud 00:03:51
    2. TELL ME MORE Media 21.2—A discussion about click fraud 00:02:26
    3. SHOW ME Media 21.3—A video about how to submit a click fraud report 00:01:04
  22. Chapter 22: Ten Tips for Improving Your AdWords Performance
    1. SHOW ME Media 22.1—A video about the top 10 AdWords tips 00:05:32
    2. TELL ME MORE Media 22.2—A discussion about writing ad copy 00:02:55

Product information

  • Title: Using Google AdWords and AdSense
  • Author(s):
  • Release date: June 2010
  • Publisher(s): Pearson
  • ISBN: 9780132378055