1. How Pay-Per-Click Advertising Works
Google AdWords and AdSense are two web-based advertising programs that utilize pay-per-click advertisements. If you run your own website or blog, AdSense lets you host ads that generate income for your site. And if you want to generate more traffic for your site, you can advertise with AdWords on other sites. It’s easy to do, and you only pay—or get paid—when someone actually clicks an ad.
But what exactly is pay-per-click advertising? These aren’t those big, splashy banner ads that get in your face at the top of a web page; instead, these are small, relatively unobtrusive text ads that can appear anywhere on a web page. And they’re directly targeted at a site’s visitors; only ads somehow related to site’s ...
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