12. Creating Your AdWords Account

If you want to advertise with AdWords, the first stop is to create your AdWords account. There’s a bit involved with this, as AdWords offers two types of accounts—Starter and Standard editions. Choosing the right edition is important, as is understanding AdWords’ account structure and organizing your account accordingly.

So read on to learn how to get started with AdWords. It’s something everybody has to do—once.

Signing Up for AdWords

Everything you do with AdWords takes places on the AdWords website, located at adwords.google.com. As you can see in Figure 12.1, until you sign up or sign in, this home page is a gateway to everything about AdWords, and contains links to a lot of useful information; you should ...

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