15. Bidding the Right Price

Whether you’re new to AdWords or an old hand, one question inevitably emerges: How much should you pay for each click?

It’s an important question. If you bid too low, you won’t win enough keywords, your ad won’t appear as high or as often, and you won’t generate much traffic. If, on the other hand, you bid too high, you’ll end up overpaying for your ads—and generate too low a return on your investment.

Although there’s no single right price to bid for all possible keywords, there are some proven strategies that will help you optimize your bid—and get the most bang for your buck. Read on to learn more.

Understanding CPC Bidding

When you create a pay-per-click ad on the AdWords network, you have to bid on one or more ...

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