19. Advertising on YouTube

You’re probably familiar with YouTube, the world’s largest video sharing community. You probably know that it’s a great place to view just about any kind of video, and you might even be aware that you can upload your own videos for others to view.

What you might not know is that YouTube is owned by Google. You might also not be aware that YouTube is a great channel for promoting your business and products—and that you can advertise on the YouTube site, via a program related to Google’s AdWords.

Choosing the Type of Video to Produce

YouTube is the world’s largest video sharing community, and one of the top ten sites on the web, period. As you can see in Figure 19.1, viewers can find just about any type of video on ...

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