21. Dealing with Click Fraud
When it comes to placing PPC advertising, there’s one important issue you need to be aware of: Click fraud. This type of fraud is a deliberate effort to defraud advertisers who pay for their ads by the click; it occurs when a link within an online ad is clicked for the sole purpose of generating a charge per click, with no actual interest in the ad itself or the site linked to within the ad. Click fraud drives up your ad costs without generating additional revenues.
Click fraud can be perpetrated by a person, automated script, or computer program. In fact, there are numerous different varieties of click fraud, using various methods to initiate the fraudulent clicks.
Who Benefits from Click Fraud?
Who reaps the ...
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