O'Reilly logo

Using Google™ AdWords and AdSense by Michael Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

21. Dealing with Click Fraud

When it comes to placing PPC advertising, there’s one important issue you need to be aware of: Click fraud. This type of fraud is a deliberate effort to defraud advertisers who pay for their ads by the click; it occurs when a link within an online ad is clicked for the sole purpose of generating a charge per click, with no actual interest in the ad itself or the site linked to within the ad. Click fraud drives up your ad costs without generating additional revenues.

Click fraud can be perpetrated by a person, automated script, or computer program. In fact, there are numerous different varieties of click fraud, using various methods to initiate the fraudulent clicks.

Who Benefits from Click Fraud?

Who reaps the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required