June 2010
Intermediate to advanced
336 pages
7h 18m
English
Content preview from Using Google™ AdWords and AdSense
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21. Dealing with Click Fraud
When it comes to placing PPC advertising, there’s one important issue you need to be aware of: Click fraud. This type of fraud is a deliberate effort to defraud advertisers who pay for their ads by the click; it occurs when a link within an online ad is clicked for the sole purpose of generating a charge per click, with no actual interest in the ad itself or the site linked to within the ad. Click fraud drives up your ad costs without generating additional revenues.
Click fraud can be perpetrated by a person, automated script, or computer program. In fact, there are numerous different varieties of click fraud, using various methods to initiate the fraudulent clicks.
Who Benefits from Click Fraud?
Who reaps the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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