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Using Google™ AdWords and AdSense by Michael Miller

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22. Ten Tips for Improving Your AdWords Performance

AdWords is a great way to drive traffic to your website and, if you have merchandise for sale, to convert that traffic into profitable transactions. But not every AdWords ad is equally effective; not every AdWords advertiser finds the program worthwhile.

There’s no one key to improving your AdWords performance. You have to do lots of little things to maximize your click-through rate and achieve the highest possible return on investment.

To that end, in this final chapter I offer 10 things you can do to improve the performance of your AdWords ads. Following these tips won’t guarantee AdWords success, but it’s a good start toward achieving a return on your AdWords spending.

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