Organizing Data for Customer Centricity
The benefits of customer analysis, categorization, classification, and segmentation are clear, but to use analyzed customer profiles, one must first ensure that customer data is both available and organized for analysis. Chapter 7, “Organizing Data for Customer Centricity,” discusses the need for collecting data about customers and organizing that data in a way that enables customer analysis. The chapter discusses key customer data concepts, data attribution, and appending customer behavior information, as well as identity management and unique identification.
Keywords
Customer profiling; customer data; customer attribution; behavior
Customer Profiling and Customer Identity
In Chapter 6, we suggested ...
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