© Remi Gicquel, Paul-André Lambert  2020
R. Gicquel, P.-A. LambertUsing Installed Base Selling to Maximize Revenuehttps://doi.org/10.1007/978-1-4842-5146-1_1

1. Installed Base Selling

The sales strategy foundation
Remi Gicquel1  and Paul-André Lambert2
(1)
CORENC, France
(2)
Bierges, Belgium
 

Today’s business marketplace is demanding a greater focus on the customer and seller experience. In this chapter we will highlight the importance to position installed base selling at the heart of the sales strategy. We will use our own experience at Hewlett Packard Enterprise to depict the challenges many a company faces and to present the opportunity of centering sales strategy on installed base selling.

The beginning at Hewlett Packard Enterprise

The essence of ...

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