Big transformations require active care and inspired management of change. Installed base selling touches on all the key functions of the company; this is why, in this section, we explain how to root the change in the depth of the company culture. We provide an effective five step methodology to drive successful management of change and indicate how this is a great opportunity for leadership to adopt. Finally we detail the pitfalls to avoid, specifying ...
7. Installed Base Selling, a Company Culture
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