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Using LinkedIn® by Patrice-Anne Rutledge

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17 Advertising on LinkedIn

This chapter introduces you to LinkedIn advertising options, including DirectAds.

LinkedIn offers two advertising programs that focus on reaching the site’s highly targeted demographics with ads placed on the home page and member profiles. The LinkedIn audience is comprised of LinkedIn’s millions of members around the world with an average household income of $109,000 per year. LinkedIn receives more than 450 million page views per month, and more than 560,000 professionals visit the LinkedIn home page on an average day.

In this chapter, you learn to create and manage LinkedIn DirectAds. You can also listen to tips on getting the most from your LinkedIn advertising campaign and watch a video that shows you how to create ...

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