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Problems with the Practice of Strategic Planning and Scenario Planning
How many times have you heard the following?
• “We don’t want our strategy to be another dust-collecting report that sits on the shelf!”
• “We want our strategic plan to become a living document!”
• “The scenario planning work was very interesting, but we really can’t do anything with it.”
• “Scenario planning helped us to think creatively, but we can’t connect that creative effect to action, or any kind of financial impact.”
These reactions might evoke a smile because you’ve heard them so many times before. The smile quickly fades when you are faced with the reality that ...
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