February 2022
Intermediate to advanced
208 pages
5h 2m
English
Decision making is an important outcome of scenario planning (Schoemaker, 1993, 1995). While there is substantial research evidence, the advice on specific practices to guide decision making with scenario planning is lacking. One of the most powerful ways to use scenarios is for testing specific decisions. Scenarios are used as wind tunnels to understand the potential risks and benefits associated with possible options.
This more specific and useful way to use scenarios is based on having a defined decision with a set of options. For example, beginning with a decision to expand market share in California, ...
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