Using Simulated Experience to Make Sense of Big Data

As data analyses get more complex, how can companies best communicate results to ensure that decision makers have a proper grasp of the data’s implications?

Robin M. Hogarth and Emre Soyer


In an increasingly complex economic and social environment, access to vast amounts of data and information can help organizations and governments make better policies, predictions and decisions. Indeed, more and more decision makers rely on statistical findings and data-based decision models when tackling problems and forming strategies. Scientists, researchers, technologists and journalists have all been monitoring this tendency, trying to understand when and how this approach is most useful ...

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