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Using Technology to Sell: Tactics to Ratchet Up Results by Jonathan London, Martin Lucas

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Technology Is Changing Selling

Martin and I both come from sales environments that use technology to sell, so we have a particular interest in how technology enables salespeople and organizations. We also recognized that too many of them were either not using technology to help them improve results or they were using it improperly.

Why We Wrote This Book

While working in the corporate world, Martin and I were fortunate enough to be consistent top performers in our respective sales and management positions. We now have our own sales training and consulting businesses, so we are able to observe what is happening in sales organizations across the ...

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