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Using Technology to Sell: Tactics to Ratchet Up Results by Jonathan London, Martin Lucas

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Using Social Media to Sell

Does the phrase “social media” concern, intrigue, excite, worry you, or all of these?

If so, this chapter is going to break through all the marketing jargon and do some much needed demystification. We go into detail about which sites could work for you and which to avoid. Social media is a very important and interesting sales topic and is generally being treated in five ways:

  1. It is handed off to marketing: “Social media? Oh, marketing deals with that.”
  2. It is being avoided, as salespeople are not sure how to use it and are not being trained to use it.1
  3. It is being used, but for disproportionately little return by people ...

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