As we approach the end of this book, we want to add some further value and thought around your strategy for winning more business. In this chapter, we consider in more depth a subject we have mentioned in various scenarios throughout the book:
- The importance of considering your customer types
- How they prefer to be sold to
- What else should you consider in selling to them
- Matching technology to industries
It is important to think about who your buyers are, and to always put yourself in their shoes. The more technology-based approaches, innovations, creativity, methods, and skills you have, the more you can react, adapt, and change ...