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Using Technology to Sell: Tactics to Ratchet Up Results by Jonathan London, Martin Lucas

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Selling to X

As we approach the end of this book, we want to add some further value and thought around your strategy for winning more business. In this chapter, we consider in more depth a subject we have mentioned in various scenarios throughout the book:

  • The importance of considering your customer types
  • How they prefer to be sold to
  • What else should you consider in selling to them
  • Matching technology to industries

It is important to think about who your buyers are, and to always put yourself in their shoes. The more technology-based approaches, innovations, creativity, methods, and skills you have, the more you can react, adapt, and change ...

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