1. Introducing Thematic Thinking: Start Seeing the World with Both Eyes
What You Will Learn
• What are the key messages of Thematic Thinking?
• What is thematic similarity and how is it different from taxonomic similarity?
• Why is thematic similarity so powerful as a tool for redrawing the competitive landscape?
Executives around the world push for innovation in their companies’ core business. However, many executives may be all but blind to great opportunities or grave threats, given their own mental framing of what their (core) business is. What they routinely overlook are great opportunities and grave threats in distant but related industries and markets. As markets change (think of digital consumers and the mobile Internet) and industries ...
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