• How can thematic ideas be put into organizational practice? What dangers linger in the corporate environment?
• What can be done to help thematic ideas become a success?
• What makes a thematic idea a good idea?
You heard a lot about identifying and creating thematic ideas. To use this knowledge in business practice it is not enough to have the ideas. They need a fighting chance in their organizational struggle for survival. Any idea introduced into a business organization leads, at least initially, a very dangerous life. And this is so for at least two reasons. First, there are usually many ideas, and resource limits allow businesses to implement ...