7. Thematic Ideas in the Corporate Environment—Giving Them a Fighting Chance
What You Will Learn
• How can thematic ideas be put into organizational practice? What dangers linger in the corporate environment?
• What can be done to help thematic ideas become a success?
• What makes a thematic idea a good idea?
You have heard a lot about identifying and creating thematic ideas. If you want to use this knowledge in business practice, it is not enough to have the ideas. They need a fighting chance in their organizational struggle for survival. Any idea introduced into a business organization leads, at least initially, a very dangerous life. And this is so for at least two reasons. First, there are usually many ideas, and resource limits allow businesses ...
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