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Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don’t Look by Martin Hoegl, Michael Gibbert, Julia Froehlich

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7. Thematic Ideas in the Corporate Environment – Giving Them a Fighting Chance

What you will learn

• How can thematic ideas be put into organizational practice? What dangers linger in the corporate environment?

• What can be done to help thematic ideas become a success?

• What makes a thematic idea a good idea?

You heard a lot about identifying and creating thematic ideas. To use this knowledge in business practice it is not enough to have the ideas. They need a fighting chance in their organizational struggle for survival. Any idea introduced into a business organization leads, at least initially, a very dangerous life. And this is so for at least two reasons. First, there are usually many ideas, and resource limits allow businesses to implement ...

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