7. Thematic Ideas in the Corporate Environment—Giving Them a Fighting Chance

What You Will Learn

• How can thematic ideas be put into organizational practice? What dangers linger in the corporate environment?

• What can be done to help thematic ideas become a success?

• What makes a thematic idea a good idea?

You have heard a lot about identifying and creating thematic ideas. If you want to use this knowledge in business practice, it is not enough to have the ideas. They need a fighting chance in their organizational struggle for survival. Any idea introduced into a business organization leads, at least initially, a very dangerous life. And this is so for at least two reasons. First, there are usually many ideas, and resource limits allow businesses ...

Get Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don’t Look now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.