We are implementing the IBM Customer Profitability Analytics (CPA) blueprint solution introduced in Chapter 1, “Introduction” on page 1
. With the IBM CPA solution, you can maximize the value of your customer base by understanding the interconnected factors that influence profitability through a single, at-a-glance view.
3.1 Application architecture
The IBM Customer Profitability Analytics solution consists of three major components on an integrated software platform, which provides the bank with credible, insightful, and actionable ...