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Uva's Basic Grip Book by Sabrina Uva, Michael Uva

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The Big Break

by Ron Dexter

MIKE’S NOTE: Ron Dexter has been a camera operator since 1962. He is a member of the National Association of Broadcast Employees and Technicians Election Board, a union negotiator, director of TV commercials since 1972, a member of the Directors Guild of America, and owner of a TV commercial production company since 1977. He is also an equipment designer, mechanic, and teacher. He has shot commercials in 20 foreign countries and 35 U.S. states. Ron inherited his business philosophy from his dad: “He said to give people more than they bargained for, and they will be so relieved about not being robbed that they will gladly pay the bill and not question it the next time.”

I have had the pleasure of working for this acclaimed ...

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