Fall in love with the user, not the technology.
One of the authors was recently asked at a Local Meetup, “What exactly is UX?” His standard response to this question was: “Whatever you want it to mean. I can put 20 UX pros in a room and ask them that question and get 23 different definitions.” This confusion is rooted in regarding UX as being confused with such jobs as graphic design, front-end development, UX design, and any other position you can think ...
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