December 2015
Beginner
255 pages
4h 54m
English
Content preview from UX for Beginners
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 18. Motivation: Affiliation
Social media and games have become a huge part of the Internet, and the main motivations behind all of them are the same. One of those motivations is the desire to belong.
Affiliation, and the next two motivations, are purely relative. They only matter when you compare yourself to other people. My favorites.
Affiliation
Belong to a group. Any group. The fans of a team. People with “UX” in their job title. People from your home country. People who fish on the weekends. People who hate people who fish on weekends.
Whatever.
Being part of a group (or believing we are part of it) makes us feel proud. We wear their colors, sing their songs, buy their swag, display their symbols, etc. It could be a sports team, a band, a school, a country, or just your family. If your group has an opponent, there is a good chance you will hate that opponent. If your group has a common belief, there is a good chance you will hate anyone who disagrees with that belief.
As a UX Designer
Allow users to belong to a group or be identified by things they have in common—like joining guilds or “Liking” pages or choosing color schemes.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.