Preface: This Book Truly Practices What It Preaches
It started as an email newsletter, grew into a blog, became viral, and now you have it. The format of the book is based on science and research with real readers. It was then reviewed by some of the industry’s leading UXers—all to make it as engaging and useful as possible. We even gathered feedback from the Internet while we were writing it!
This Book Exists Because It Is Needed
(i.e., My “user research” uncovered a problem.)
Originally, these lessons were an email newsletter. Throughout my time working with startups, famous global brands, and in-house product teams, I was asked the same basic UX questions over and over, everywhere I worked. So, I decided to start a newsletter of UX ProTips, for my coworkers.
Once a week, I would write a short, funny lesson about one simple UX thing and email it to the company. These people were busy, and not experts, and they needed to be entertained if I expected them to learn about someone else’s job (mine).
In other words, they were beginners.
At first, I was worried about seeming arrogant or annoying, but everybody loved it! They even started sending me questions to answer. It didn’t take long before I started hearing my answers being repeated to clients in meetings, and people outside of our company would reply, asking how they could subscribe!
Soon after that, I noticed that the most popular question in UX forums was “What should I read to get started in UX?” And thus, my ProTips became a blog: ...
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