UX for Business

Value

V = Value

I understand if a business model doesn’t feel like a designer thing. You’re creative; you care about users; you want to be inspired. I get it. Especially if you are struggling with questions like, “What should I research?” or “What should I measure?” or “How do I get stakeholders to trust me?” Business models might seem off topic.

The irony is: the answer to all three of those questions is the business model, and if you’re struggling with those questions, maybe it is because you think business models aren’t a designer thing. (And remember: a lot of inspiring, beautiful designs actually fail in real life.)

Give me your attention for a few more pages and I promise to tell you how a business model can guide most of your big design decisions and make it easy to know what you should research, measure, and communicate to stakeholders.

But first, let’s clarify something important...

User Needs + Business Needs = Value

If you’re not creating value, you’re working on the wrong thing. So, it is important to define value.

In UX for Beginners, one of the first lessons was about user needs and business needs. This is the other way we can look at a business model: it ...