Over the past few years, the prominence of the term “User Experience” has grown significantly. The term, coined by Don Norman, was not created to simply focus on digital products, but to encompass the entire experience that an individual has, through any and all mediums, around a product or a service.
This is the purest understanding of the term User Experience (UX), but as Don himself has said, the term has been “horribly misused” when it is applied specifically to the context of websites and applications alone. With that said, the core concept of UX endures; regardless of what kind of digital ...
