Chapter 2

Examining Why You Should Use UX

In This Chapter

arrow Understanding why UX is a big deal

arrow Assessing the impact UX has on your business or organization

arrow Revealing how UX helps your users to accomplish their goals

In business you get what you want by giving other people what they want.

— Alice MacDougall

UX can play an important role in helping a business realize its goals and contributing to its bottom line of generating revenue. Good UX also provides customers and users of a product, application, or service with an enjoyable, productive, and engaging experience, thereby facilitating a positive relationship between the user and the business. The ability to understand your customers' and users' unique needs, thinking, and behaviors may also provide you with a competitive edge. A compelling UX may help you outperform your competition and even win over some of their customers. Regardless of your type of business, understanding your users and their goals, motivations, and desires is tantamount to speaking to them and connecting to them in a way that is beneficial to you and them.

In the world of digital and interactive experiences, the relationship ...

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