Chapter 5

Understanding UX as (R)evolution

In This Chapter

arrow Discovering the power behind a UX strategy

arrow Identifying a model that will withstand evolving technology

arrow Creating an approach that evolves with technology and users

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

— Charles Darwin

Effective and meaningful UX starts with a strategy built on the business's objectives and the users' needs. It also responds to technological advances and changes in user behavior.

The world of digital interfaces and technology evolves constantly. New technology continuously emerges, such as in 2013, with the advent of the “smart watch.” Also, changes in technology can cause changes in users’ behaviors. (Did watch sales go down as people started relying on their smartphones more and more? Will the pendulum swing back the other way now that the hot technology actually is a watch?) These changes may also present more channels for users to interact with a store, website, or app.

UX must stay up-to-date with all the rapid change, and to respond to change and evolution, you require a nimble and adaptive UX strategy. This chapter shows ...

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