Chapter 10
Designing for Specific Channels
In This Chapter
Understanding channels
Leveraging channels
Examining channel-specific features
Uncovering opportunities in social networks
Examining unique channel-specific features and how they impact your UX
Uncovering potential social opportunities you may not have known existed
The message is the medium.
— Marshall McLuhan
To implement an effective UX, it is increasingly important that the experience operates on more than one channel — a smartphone, a tablet, a website, and even a smart watch. In most cases, you no longer can afford to design for a singular channel experience, unless you are designing a UX for a specific device, such as an interface for a screen attached to a treadmill. In many cases, the experience you develop could surface in a variety of technologies, which means the screen size and even the way a user interacts with ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access