Chapter 10

Designing for Specific Channels

In This Chapter

arrow Understanding channels

arrow Leveraging channels

arrow Examining channel-specific features

arrow Uncovering opportunities in social networks

arrow Examining unique channel-specific features and how they impact your UX

arrow Uncovering potential social opportunities you may not have known existed

The message is the medium.

— Marshall McLuhan

To implement an effective UX, it is increasingly important that the experience operates on more than one channel — a smartphone, a tablet, a website, and even a smart watch. In most cases, you no longer can afford to design for a singular channel experience, unless you are designing a UX for a specific device, such as an interface for a screen attached to a treadmill. In many cases, the experience you develop could surface in a variety of technologies, which means the screen size and even the way a user interacts with ...

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