Ten Ways to Ensure That Your UX Is Best in Class
In This Chapter
Identifying success metrics for UX
Understanding the role of users
Getting assessments right
Keeping your experience up to date
After you have completed your UX project and launched it to the public, you need to continually monitor it to ensure it is achieving the objectives that were originally defined for it. Furthermore, you need to understand just how well your experience performs compared to your competitors' experiences, or compared to best-in-class experiences that are out there.
Just how good is your UX? What are some ways to ensure that your UX is best in its class? This chapter gives you ten simple rules of thumb. They may not all apply to every type of UX, but taken as a whole, they provide some good guidelines for making sure you create and maintain a great and effective UX.
Ask Your Users
The number-one method for determining how well your UX is performing is based upon your top priority: the users themselves. Asking users about the experience — on an ongoing basis — helps to determine the state ...