April 2014
Beginner
332 pages
8h 19m
English
Content preview from UX For Dummies
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Chapter 17
Ten UX Principles That Never Change
In This Chapter
Understanding some core truths about UX
Defining useful rules of thumb guidelines to inform any type of project
Emphasizing UX as the “user approach”
UX is a relatively new field — less than 20 years old. Since its inception, UX has changed greatly as new digital devices, platforms, interaction models, and services have become available. But some core truths to UX have remained constant. Here are ten UX principles that will never change even though our world continues to evolve.
The User Is Rarely Wrong
You may have heard the old adage, “The customer is always right.” Well, the world of UX has a similar mantra, although this refrain does not manifest entirely the same as it does with the traditional customer experience. One can say that the user is always right, but in truth, the user can be wrong. Still, when a user does err, it is typically is not the user's fault. If several users are making the same mistake frequently, the fault lies within the UX.
The goal of UX is to make complex interactions simple for users, to guide them along a journey and support them as needed, where needed. Common user errors might signify ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.