Once you have conducted usability tests, you have a lot of raw data to analyze for useful results. You should begin the analysis as soon as possible after the testing is complete, so that the tests are fresh in your mind. How do you begin? Quantitative data is easier to work with, as the numbers can easily be compared with each other or a benchmark. With qualitative data, you must extract the information that you want and use it to build up evidence. Qualitative data is therefore more difficult to work with. However, it is also more important. The quantitative data is useful, but these numbers could be gained with cheaper remote testing and analytics.
The main value of a usability test comes from ...
