When creating the brand guidelines, it's important to ensure all aspects of the guide--logo, typography, color palette, iconography, and so on-- are created for all possible mediums the brand will channel to. In the digital age that we find ourselves in the brand guidelines must be flexible and cater for the dynamic ever-changing digital environments in which the brand will live. Within the visual context UX is making the brand visually adaptable to any possible scenario and platform it might find itself in:
- Logo: The basic guidelines for designing a logo look at the medium it will be used on such as print or digital. The next factor is color. Should the logo be full color or only use a spot color? Should the logo be flat ...
