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UX for the Web
book

UX for the Web

by Marli Ritter, Cara Winterbottom
September 2017
Beginner
306 pages
8h 13m
English
Packt Publishing
Content preview from UX for the Web

Defining and categorizing research

We conduct research to gain data about a problem or area of interest. There are many different methods for gaining data, such as interviews, questionnaires, experiments, observations, and content analysis. Deciding which methods to use depends on your resources, the problem that you are researching, your audience, and your preferences.

No matter which methods you choose, it is important to plan and organize research carefully, so you can be sure that you are getting the right data and interpreting it in the right way. The research that we conduct as UX practitioners typically does not need the rigor that more formal research requires. However, we must aim for quality in our research so that our time is not ...

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Publisher Resources

ISBN: 9781787128477