As a UX practitioner, you must conduct research with real people and users of your products. However, when you first approach any research problem it should be examined and analyzed using your expertise.
This will provide you with a solid foundation for the rest of the research and design. All through a project, you should continue to review the work in this way.
In this section, we will examine two methods that rely on UX practitioners' expertise--heuristic analyses and content audits.