© Edward Stull 2018
Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_1

1. UX Is Unavoidable

Edward Stull1 
(1)
Upper Arlington, Ohio, USA
 

Palmolive released a series of TV commercials in 1981 featuring Madge, a spry and chatty manicurist. Each commercial’s concept was simple: a housewife would visit a nail salon, inexplicably stick her hand into a small saucer full of green goo, then be told by Madge that the green goo was Palmolive dishwashing detergent. Surprise! By today’s standards, the commercials were certainly gender-biased, if not borderline sociopathic, as Madge seemed to take great pleasure in telling unsuspecting housewives her trademark phrase: “You’re soaking in it!”1 Coined by the advertising ...

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