UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

© Edward Stull 2018

Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_1

1. UX Is Unavoidable

Edward Stull¹ 

(1)

Upper Arlington, Ohio, USA

 

Palmolive released a series of TV commercials in 1981 featuring Madge, a spry and chatty manicurist. Each commercial’s concept was simple: a housewife would visit a nail salon, inexplicably stick her hand into a small saucer full of green goo, then be told by Madge that the green goo was Palmolive dishwashing detergent. Surprise! By today’s standards, the commercials were certainly gender-biased, if not borderline sociopathic, as Madge seemed to take great pleasure in telling unsuspecting housewives her trademark phrase: “You’re soaking in it!”¹ Coined by the advertising ...