© Edward Stull 2018
Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_22

22. Authority

Edward Stull1 
Upper Arlington, Ohio, USA

The 1963 Milgram experiment1 at Yale University shocked the world. It showed how people readily yield to authority in the most frightening of ways. The experiment was simple. A participant sat at a table affixed with a microphone and a large control panel. The participant read aloud from a list of prepared questions. Behind a nearby screen sat another person who answered. If the respondent answered correctly, the experiment advanced to the next question. If the respondent answered incorrectly, the participant flipped one of the 30 switches on the control panel, thereby delivering ...

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