UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

© Edward Stull 2018

Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_2

2. You Are Not the User

Edward Stull¹ 

(1)

Upper Arlington, Ohio, USA

 

The Yangtze River stretches nearly 4,000 miles across central and eastern China, feeding from glacial and wetland tributaries as it weaves through the Qinghai–Tibet plateau, passing over the ghostly, submerged towns of the Three Gorges Dam, and emptying into the East China Sea. The river provides a home to many residents, including a remarkable fish called the torafugu (see Figure 2-1). It swims through both the Yangtze’s lowland waters and your software projects.

Figure ...