Why would anyone buy a pair of $300 sunglasses?
Several years ago, my agency was approached by a high-end sunglasses manufacturer. They wanted to redesign their website. Coincidentally, I had a strong bias against expensive sunglasses for years. They had always seemed wildly unnecessary. After all, chances were I would just lose them. My sunglass cost just $19, and a comparable replacement could always be found rotating on a drugstore spindle.
So how do you confront your own, known biases at the beginning of a project? Easy. Google it.
We sometimes forget what a fast ...
