© Edward Stull 2018
Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_38

38. Personas

Edward Stull1 
(1)
Upper Arlington, Ohio, USA
 

With its feathered haircuts, tight-fitting pant suits, and abundant chest hair, the long-running game show, The Dating Game , filled American TV screens and living rooms with bawdy singles and hopeless romantics for over three decades. It ran from 1965 to 2000. It started in the Age of Aquarius and ended in the Internet Age, thereby amounting to the longest-running, most-viewed study on dating habits, people, and personas.

The show’s format was simple: an attractive date-seeker sat behind a wall and asked potential bachelors their opinions on dating. Thought-provoking questions ...

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