© Edward Stull 2018
Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_41

41. Kano Modeling

Edward Stull1 
Upper Arlington, Ohio, USA

Chuck Noland fell out of the sky and washed up on an island. Within minutes of experiencing engine failure, his FedEx MD-11 cargo plane crashed into the dark, churning waves of the Pacific. The next morning, he awoke on the windswept shoreline of an uncharted oceanic island. Exhausted and alone, he scurried to gather together an armful of waterlogged FedEx packages that littered the beach. Each package’s contents held an assortment of items, though none would reach their intended destination on time, for they were also stranded on the island, having fallen out of the plane’s ...

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