© W. Craig Tomlin 2018
W. Craig TomlinUX Optimizationhttps://doi.org/10.1007/978-1-4842-3867-7_5

5. How to Create a Persona

W. Craig Tomlin1 
Cedar Park, Texas, USA

The majority of you more than likely already have Personas that you can use to help with the data you’ll be working with during the next chapters. Since you already have Personas, it’s fine for you to skip this chapter and move right into the next chapter. Go grab your favorite beer, wine, coffee, tea or appropriate beverage for your tastes, and I’ll see you there!

But for the rest of you, if you do not have Personas to work with, no worries! This chapter will help you create a Design Persona you can use as part of your UX analysis and optimization. So roll up your sleeves and let’s ...

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