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UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites by W. Craig Tomlin

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© W. Craig Tomlin 2018
W. Craig TomlinUX Optimizationhttps://doi.org/10.1007/978-1-4842-3867-7_7

7. UX and Usability Testing Data

W. Craig Tomlin1 
(1)
Cedar Park, Texas, USA
 

A few years ago my client, the head of a website and app development company, hired me to conduct usability testing on a new app his team had spent the last ten months creating. The app was almost ready for delivery to the client. He was excited about his new app, which was designed to help people track their health.

The app was considered an MVP, meaning Minimum Viable Product. It had basic functionality including the ability to create a profile, log in, document various fitness activities and daily food intake items, and track all that against a health goal the user could set ...

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