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UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites by W. Craig Tomlin

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© W. Craig Tomlin 2018
W. Craig TomlinUX Optimizationhttps://doi.org/10.1007/978-1-4842-3867-7_8

8. Putting It All Together: Behavioral UX Data Analysis and Recommendations

W. Craig Tomlin1 
(1)
Cedar Park, Texas, USA
 
Have you ever seen one of those pattern eye tests that asks if you can read the words, something like Figure 8-1?
../images/451073_1_En_8_Chapter/451073_1_En_8_Fig1_HTML.jpg
Figure 8-1

Example of a reading test using pattern recognition

Most likely, you were able to read the text in the pattern test, even though the letters have large chunks of visual data missing. It says

Your mind creates patterns to read this

We can read it because our brains are wired to look for patterns and to fill in any blanks ...

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