© W. Craig Tomlin 2018
W. Craig TomlinUX Optimizationhttps://doi.org/10.1007/978-1-4842-3867-7_9

9. Putting It All Together: Usability Testing Data Analysis and Recommendations

W. Craig Tomlin1 
Cedar Park, Texas, USA

With the quantitative behavioral UX data analysis complete, you have identified patterns that indicate “what’s happening.” You will use the “what’s happening” quantitative analysis to help you determine on which pages and with what tools you should evaluate the “why it’s happening” qualitative data.

Let’s continue with the case study of the Shop.MyEvergreenWelln​ess.​com eCommerce website to see how usability testing and related qualitative data will help you identify the WHY.

Usability Testing and Qualitative Data

Where you begin your ...

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