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UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites by W. Craig Tomlin

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© W. Craig Tomlin 2018
W. Craig TomlinUX Optimizationhttps://doi.org/10.1007/978-1-4842-3867-7_9

9. Putting It All Together: Usability Testing Data Analysis and Recommendations

W. Craig Tomlin1 
(1)
Cedar Park, Texas, USA
 

With the quantitative behavioral UX data analysis complete, you have identified patterns that indicate “what’s happening.” You will use the “what’s happening” quantitative analysis to help you determine on which pages and with what tools you should evaluate the “why it’s happening” qualitative data.

Let’s continue with the case study of the Shop.MyEvergreenWelln​ess.​com eCommerce website to see how usability testing and related qualitative data will help you identify the WHY.

Usability Testing and Qualitative Data

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