UX Research

Part IV. Analysis and Reporting

RESEARCH INFORMS THE EVOLUTION of a product’s development and must be analyzed and reported to stakeholders. This final part of the book will provide you with the fundamentals to take your hard-earned findings and use them to progress your product to the next level.

Making Sense of the Mess

Anyone who has planned a large event, written a research paper, coordinated people, or organized information knows the importance of an organization schema. Chapter 13 introduces research analysis by first defining data points, exploring their use, and progressing to different approaches of analysis.

Communicating Insights

While the first step to acting on research findings is analysis, you ultimately need to communicate these findings to stakeholders and teammates alike. Just as many research methods leverage techniques from other fields, communicating insights can leverage lessons from storytelling. In Chapter 14 we will explore the basics of a narrative arc and some common tools and techniques for reporting research findings.

Getting the Most Out of Research

While research is a critical part of any product lifecycle, it is important to bring your findings and activities to all phases of a project. In this way, the impact of research is not limited to a single phase. Chapter 15 concludes this part and the book with examples of and resources for how to spread research’s impact beyond the immediate scope of an individual research session, synthesis diagram, or presentation ...