UX Strategy, 2nd Edition

Book description

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore marketplace opportunities by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns

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Table of contents

  1. [ Preface ]
  2. Chapter 1. What Is UX Strategy
    1. The Evolution of the Term UX Strategy
  3. Chapter 2. The Four Tenets of UX Strategy
    1. How I Discovered My UX Strategy Framework
    2. Tenet 1: Business Strategy
    3. Tenet 2: Value Innovation
    4. Tenet 3: Validated User Research
    5. Tenet 4: Frictionless UX
    6. Recap
  4. Chapter 3. Defining the Initial Value Proposition
    1. The Blockbuster Value Proposition
    2. What Is a Value Proposition?
    3. If You Don’t Want to Live in a Fantasy World...
    4. Recap
  5. Chapter 4. Conducting Competitive Research
    1. Learning Lessons, the Hard Way
    2. Looking at the Competition to Uncover Nuggets
    3. Understanding the Meaning of Competition
    4. Researching All of the Competitive Data Points
    5. Recap
  6. Chapter 5. Analyzing the Competition
    1. The Blockbuster Value Proposition, Part 2
    2. What Is an Analysis?
    3. The Four Steps to Conducting a Competitive Analysis
    4. It Is Time to Take a Stand
    5. Recap
  7. Chapter 6. Storyboarding Value Innovation
    1. Timing Really Is Everything
    2. Techniques for Value Innovation Discovery
    3. Business Models, Value Innovation, and Online Dating
    4. Recap
  8. Chapter 7. Creating Prototypes for Experiments
    1. Giving It Your Best Shot
    2. How I Became an Experiment Addict
    3. Defining Experiments Today
    4. Rapid Prototyping for Value Proposition Validation
    5. Recap
  9. Chapter 8. Conducting Online User Research
    1. March 2020 Timeline: Coping with Insanity
    2. User Research Primer
    3. The Three Main Phases of Online User Research
    4. Recap
  10. Chapter 9. Designing for Conversion
    1. Funnel Business
    2. Growth Hacking, Growth Design, and the Hook Model
    3. Conducting Landing Page Experiments
    4. Recap
  11. Chapter 10. Denouement
  12. Appendix: References
  13. [ Index ]

Product information

  • Title: UX Strategy, 2nd Edition
  • Author(s): Jaime Levy
  • Release date: March 2021
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781492052432