CHAPTER 1
How to Start and Sustain a Movement in Your Organization
“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
With this question, Steve Jobs recruited Pepsi-Cola executive John Sculley to run the four-year-old company that he and his friend Steve Wozniak started in a garage. Jobs attempted initially to recruit the respected executive but failed in those early attempts. Then, Jobs challenged Sculley with the above question. Later, Sculley said: “I just gulped because I just knew that I would wonder for the rest of my life what I had missed.” From 1983 to 1993, they worked together and delivered on the promise to change the world with their technology. And the movement they ...
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