Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price, 4th Edition

CHAPTER 30

Final Thoughts

Value-Added Selling is a content-rich message of hope. It is a book to study, not just to read through. To extract the most value from this book, you must read it again and again, study its principles, take notes, and practice what you’ve learned.

As people complete our Value-Added Selling seminars, they, too, want to apply what they have learned, but they want it to sound like them, not the text. And that is great advice. For a smoother transfer of skills, you must internalize the Value-Added Selling themes coursing through the preceding 29 chapters and apply them strategically, tactically, and personally, using the models we provide. In short, use the ideas here, but make them sound like you.

In this final chapter, ...