IntroductionValue in the Behavior Economy

When my son was turning five years old, I bought him a desk globe. It had raised reliefs, was illuminated, and had touch controls that allowed one to set it to spin from five to 60 minutes.

It had the physical and the political cartography of the Earth, and was 12 inches in diameter, with an aluminum die-cast meridian, and a rich cherrywood base. I wanted my son to have a sense of the Earth; I wanted him to learn the relationships between continents and between countries. The globe had physicality in his room, as well as a practical application. He could show this globe to his friends, and show off his knowledge of the various countries and capitals, by pointing to them with precision on his globe. ...

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